Peggy Neu is President of the Monday Campaigns, a public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that encourages people to use Monday as the day to commit themselves to healthier behaviors. The first campaign, Meatless Monday, has grown into a global movement and is embraced by individuals, schools, hospitals, restaurants and communities in over 40 countries. Before joining the Monday Campaigns in 2008, Peggy was an EVP at Grey Worldwide, one of the world’s largest communications companies, working in the healthcare, packaged goods and the technology sectors. Peggy also works closely with the Monday Campaigns academic partners to incorporate marketing and behavior change best practices into their curriculum and broader health promotion initiatives.